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How to boost the e-commerce conversion rate thanks to customer reviews?

Raising the conversion rate is one of the main goals of any online store owner, converting visitors to customers is a difficult task, but not impossible: Customer reviews are a good way to successfully increase sales.

They say the best advertising is word of mouth, which is why e-merchants absolutely need to make the shopping experience as positive as possible. When this goal is successful, it translates into positive opinions and reviews on the product page or on social media.

Proven e-commerce sales increase thanks to reviews

If we look at studies on the importance of customer reviews, these show that 88% of consumers consult reviews online before making the purchase. A significant figure and companies like Amazon know it very well. Without a doubt, one of the successes of this business is the fact that all of these product pages are filled with reviews. Users go directly to these reviews to get the exact opinion on the products. If the reviews are positive, then the intention to buy increases dramatically.

The market is becoming more and more competitive and customers are now much more aware and demanding. That is why, before making a buying decision, they prefer to check the reviews of other customers to be sure.

Customers trust reviews the same way they trust personal recommendations, so they’re much more likely to buy from a business when they have that reassuring recommendation from other people.

Customer reviews: a valuable source of information for a company

One thing to remember is that not all customers will leave positive feedback. While no one likes to receive reviews, it can be a great opportunity to spot existing issues in your organization, or even reach out to a customer who has had a negative experience. Reviews provide valuable feedback, which can help your business find and resolve issues while improving the customer experience in the future.

By showing that your company responds to each of the opinions posted, you demonstrate your desire to place customer satisfaction at the heart of your values. It is normal to have some negative reviews and it has been proven to build trust in a website and the credibility accorded by consumers. The e-commerce conversion rate would increase by 67% if the company responded and provided a solution to the presence of a negative comment (Reevo study).

Integrate a professional opinion collection solution into your store

Allowing your customers to leave reviews builds a direct relationship and conversation between them and the brand, so they feel more engaged with the business and are more likely to stay loyal in the future.

When this loyalty is evident in online reviews, customers become ambassadors for your brand.

Social Proof Marketing” as it is called encourages new customers and snowballs: the more customers the company gains, the more criticism it can generate, and so on.

For this, you have to turn to professional solutions, which offer modules compatible with Woocommerce, Prestashop and Magento. Thanks to these modules, reviews will be displayed on each product page.

The Guaranteed Reviews Company will take care of automatically asking each buyer to post a review on your site.

In addition, the solution will bring you advantages, the objective of which is to considerably increase your online sales:

  • Get stars in Google results (based on reviews collected). This increases the click-through rate on your site within the search engine
  • Display opinions on each of the products sold but also an overall assessment of your online store
  • Display a clickable trust seal that will reassure Internet users of your reliability
  • Obtain a dedicated page (called a certificate of confidence) which displays all of your opinions obtained as well as information about your company

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